Content creation is a business. Protecting yourself legally is just as important as creating great content.
Business Structure
Consider forming an LLC to separate personal and business assets. This protects you from personal liability for business debts and legal claims.
Brand Partnership Contracts
Key terms to negotiate in sponsorship deals:
- Scope of work and deliverables
- Compensation (flat fee, affiliate, hybrid)
- Usage rights and duration
- Exclusivity periods
- Approval processes
- Payment terms and timelines
FTC Compliance
The FTC requires clear disclosure of material connections to brands. Always disclose sponsored content, gifted products, and affiliate relationships clearly and conspicuously.
Copyright Considerations
- Own your content by default, but check platform ToS
- Get licenses for music, images, and clips you use
- Respond appropriately to DMCA takedowns
- Protect your own content from theft
Protecting Your Brand
Trademark your channel name/brand. Monitor for impersonators. Have clear policies for fan content and collaborations.