Your trademark—your business name, logo, or slogan—is often your most valuable asset. Proper protection is essential to prevent others from trading on your reputation.
What Can Be Trademarked?
- Business and product names
- Logos and designs
- Slogans and taglines
- Distinctive packaging (trade dress)
- Sounds and colors (in some cases)
The Registration Process
- Search: Ensure your mark isn't already in use
- Application: File with the USPTO
- Examination: USPTO reviews for conflicts
- Publication: Mark is published for opposition
- Registration: If no opposition, registration issues
Benefits of Federal Registration
- Nationwide protection
- Legal presumption of ownership
- Right to use ® symbol
- Ability to sue in federal court
- Customs recordation to block imports
Maintaining Your Trademark
Use your mark consistently, monitor for infringement, file maintenance documents on time, and enforce your rights against infringers.